Freitag Design-A-Truck
To many people, transit is the carrying of people, goods, or materials from one place to another. In this particular project I have been given the chance to decide the meaning of transit for myself. The meaning that represents transit to me is the idea of something moving in many different directions. These directions are in lines and circles, some go on forever and others seem to stop abruptly. After studying the word transit for the past two weeks it seems that the word does not have to be present in the design to convey its meaning, even on the side of a truck.
“The Brand Gap” Review
Review I:
After reading the first seventy pages in “The Brand Gap”, there was one quote that stood out the most to me. In the section of Globalism vs. Tribalism, there is an excerpt that states, “Brands are the little gods of modern life, each ruling a different need, activity, mood, or situation.” After reading this section, the idea of a brand creating a tribe is conveyed throughout this whole section. The combination of truth and humor throughout the book make for a very intriguing read. I feel that the information that I have read so far, is put together in a way that makes the idea of brands more interesting. Once you start reading this book, it is extremely hard to stop, or even take a break from it. I really enjoyed reading about the real life scenarios throughout the book because they are not sugar coated like others.
Review II:
“The Brand Gap” is one of the best books that I have read in a long time. I have often found that mid-way through a book I become bored, but not in this one. One particular aspect of this book that I really enjoyed is the fact that the author keeps touching on the point that, “A brand is a person’s gut feeling about a product, service, or company.” The words logo, brand, trademark and copyright can all be misinterpreted for one or the other. This book makes sure that when the reader is finished they have a distinct knowledge of what a Brand actually is.
